Company X has a large portion of users who sign up for the service and play around with creating a presentation, but never become active presenters (our definition of an active presenter is a user that has more than two unique audience members interacting with their presentation). How should we tackle this problem?
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Project indexAcquisition to activation Conversion ratio.
Dwell time on dashboard <> Presentation made.
Presentation screen
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Primary user persona
Emma is overwhelmed by finding her way to create first presentation.
To measure the success we need to track:
Is the activation drop-off comes with a particular persona?
The goal is to facilitate audience participation and feedback, making presentations more effective and engaging.
Event based drop off analytics?
Main pageDoes the drop-off occur on a specific device or browser?
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Target audience: educators, trainers, businesses, and individuals who deliver presentations to audiences
Interactive onboarding and user walkthrough.
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Is the churn occurring within a specific cohort?
Since we do not have information and answers to question above, we assume it happens regularly on all devices, browsers and same for all personas.
1. Provide an interactive onboarding divided into the dashboard first and presentation second (orders can be flexible) 2. Offer a copilot for user assistance and engagement. 3. Offer a component-based design tool or presentation builder as an alternative to the current form-based approach, giving users more flexibility in design.
Alright, I guess I've found it. How to use it tho!
Landing on main dashboard
X is an interactive presentation platform that enables users to create engaging and dynamic presentations using features such as interactive polls, quizzes, and word clouds.
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I guess, I'm lost
What is the drop off trend from acquisition to activation?
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I feel I can't use it intuitively
Creating slides
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Project indexImprovement opportunities:
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On which event the most drop off happens?
How many customers experienced the AHA moment?
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What is Acquisition to activation ratio Conversion rate?
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