Poulo Portfolio

Problem

I generated the empathy map to enhance our understanding of customer behaviors, preferences, and pain points, enabling us to tailor our solutions more effectively.

Feature and UX improvements

Redesigning dashboard

Created a comprehensive best practice list by analyzing over 10 competitors meticulously, scrutinizing their features and functionalities in detail.

https://dribbble.com/poulo3

Dribbble

Goal

Laid the Groundwork for Product and Design Strategy

Jan 2021 ~ Mar 2023

Competitor Analysis

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Established Product Center Containing: 1. Product Vision, Goals, and Goal Statement. 2. Competition Analysis. 3. User Persona. 4. Value Proposition. 5. Outlined Target Market, Positioning, and Segmentation. 6. Mapped User Journey and Emotional Path. 7. Established Tone of Voice and Color Palette.

About

Joined Feb, 23

Cofounder, Product Design

Design System

We integrated a dynamic approach by combining design thinking with Scrumban, allowing for flexibility and iterative development within a user-centered framework.

poulo.pouya@gmail.com

In reality, sometimes our process looks more like this though.

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https://calendly.com/pouyal/30min

Book an intro

https://calendly.com/pouyal/30min

Create a Scalable, WCAG 2.1 A compatible and unified Design System that ensures a consistent user experience across all digital products, reduce design and development time, Integrate accessibility standards and foster better collaboration between designers, developers, and other stakeholders

As a hiring team (Recruiter & Hiring Manager), I struggle to engage passive candidates within my talent pool, which makes it challenging to keep them interested and nurture them for future opportunities.

Conducting extensive wireframing exercises to ensure intuitive user journeys and validate design decisions, enhancing usability and maximizing user engagement.

Increased 20k euros MRR by the end of second quarter, 2021.

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Main page

Established comprehensive product discipline, product system and operation processes.

To redefine the recruitment process in the tech industry by delivering a comprehensive, AI-powered platform that empowers hiring teams to make data-driven decisions, reduce biases, and streamline operations, ultimately leading to higher retention rates and a more diverse, qualified workforce.

💡

Built Core Product and Design insfrastructure.

Increased acquisition rate CR by 80% in the first quarter, 2021.

At DeepOpinion, we adapted the double-diamond product design process. Ours looks something like this:

Watch on YouTube

https://youtu.be/HYUo8PpDQZc?si=sGr0lUrOqymITehT

Watch on YouTube

https://youtu.be/HYUo8PpDQZc?si=sGr0lUrOqymITehT

To ensure the most impactful delivery, we prioritized features based on user needs and business value. The sequence feature was prioritized first, enabling users to create tailored engagement flows. Next, the cohort feature was emphasized to allow for targeted campaigns based on candidate segmentation. Finally, the Contact CRM was integrated to streamline the management and tracking of candidate interactions, ensuring a cohesive and efficient nurturing process.

User Persona

Raised two rounds.

https://www.linkedin.com/in/pouya-l-70531236/

After a careful round of user interviews, we identified an opportunity to empower customers to engage their candidate pool more effectively by providing scenario-based sequences and cohort campaigns. To bring this vision to life, I mapped the user flow and sitemap to ensure a seamless experience, allowing users to easily create and manage these targeted campaigns. This approach aims to enhance candidate engagement by delivering personalized and relevant content at the right stages of their journey.

User flow mapping

https://buymeacoffee.com/poulo2 https://buymeacoffee.com/poulo2

Establishing a cohesive design system.

Usability tests

Launching post-processing

https://read.cv/poulo

Resume

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https://youtu.be/plVxTgC9PrM?si=Ek3syG2ml0QVhFhy https://youtu.be/plVxTgC9PrM?si=Ek3syG2ml0QVhFhy

Watch on YouTube

QPage is the industry's first all-in-one, AI-powered recruiting platform that transforms how tech companies attract and retain talent. By leveraging generative AI and custom in-house models, QPage empowers hiring teams while delivering a seamless experience for candidates. 1. Assistive Job Design & Grading: Streamline job creation with AI-driven tools that ensure accurate role definitions and competitive compensation. 2. Automated Sourcing: Tap into a vast talent pool with automated sourcing that identifies top candidates quickly and efficiently. 3. Nurturing Campaign Automation: Keep candidates engaged with tailored, automated workflows that nurture relationships from the first interaction to the final offer. 4. Predictive, Data-Driven Screening & Assessments: Make informed hiring decisions with AI-powered screening that predicts candidate success based on real data. 5. AI-Assisted Interviews & Hiring Services: Enhance your hiring process with AI-supported interviews that offer insights and ensure a consistent, unbiased evaluation. 6. Seamless Candidate Experience: Provide candidates with a smooth, intuitive experience that keeps them engaged and excited about your company.

Increased retention rate by 50%.

Led the product and design initiatives to MVP and features such as subscription, Video interview assistant, AI Sourcer, AI Matching, Registration, Profiles and assessment builder and candidate opt-in and opt-out processes.

Goal

First month

As a hiring manager, I need an efficient way to source highly targeted candidates to ensure that I fill open positions with the most qualified individuals in a timely manner.

Since after

Responsibilities:

Introducing AI Copilot/coworker

Simultaneously, I actively contributed to the core team as a hands-on Product Manager and Designer while leading the team, showcasing a commitment to design excellence. My track record includes significantly improving usability, improving activation and retention conversion rates while delivering a user-friendly experience in-line with business objectives.

User flow

To avoid incosistent user expereince and provide a unified look and feel for the product.

I collaborate with the team to identify user pain points and uncover opportunities for improvement by mapping the entire user journey. Once we spot a problem, we validate our findings to ensure we're heading in the right direction, using user interviews.

We conducted rigorous usability testing sessions to gather valuable insights and feedback from users, ensuring that the final product meets their needs and preferences while optimizing overall user experience.

First quarter

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Works

Project index

Start

Introducing HITL

We established two personas to gain insights into their behavior, needs, frustrations, and motivations.

Nurturing campaigns

In line with team and business requirements: 1. Implemented Product System. 2. Developed a unified Design System. 3. Configured Scrumban product delivery cycle. 4. Established Product and design stack, processes and workflows. 5. Created Documentation framework and templates. 6. Standardized customer feedback workflow. 7. Introduced PRM (RoadMap).

Poulo

Launch of zero-shot and few-shot ready to use models

Foundation

Empathy Map

Problem

The technology sector is facing an unprecedented challenge: attrition rates are soaring, outpacing those in nearly every other industry. A staggering 53% of tech employees reported quitting their jobs in 2020, and industry leaders are bracing for this trend to persist, with 76% expecting continued high turnover. At the heart of this crisis lies a flawed hiring process: Biases in Hiring, Inefficient Recruiting Operations, Flawed Selection Process.

Timeline

Design system development process:

QPage was an B2B SaaS company revolutionizing recruitment with AI-powered solutions. Our platform streamlines hiring with advanced tools like AI Sourcer, Interview Assistant, and Nurturing Campaign Automation, helping recruiters efficiently source, engage, and hire top talent.

Contributed in decreasing the CAC by 50%.

👈🏻

About

During the ideation phase, I work closely with the team to brainstorm and explore creative solutions, translating concepts into tangible ideas. I then create wireframes to visualize key elements, focusing on user flow and functionality, ensuring the design aligns with user needs and business goals.

AI Search

Established comprehensive product discipline.

Prioritization

Solution

Problem

Explore More Products Swipe right ➔

Develop an AI-driven search engine that enables users to efficiently find and match with the most suitable profiles.

Led initiatives to introduce PLG, PQL, and PQA.

Adaptive Innovation

Create a possibilities to effectively engages passive candidates, keeping them connected and interested, so they remain viable options for future hiring needs

Key Achievements:

User journey Map

What I've been doing:

Ideation

Problem

About

Goal