Technical Product Designer, Seasoned UX Designer, Experienced Product Manager, AI Product Builder

See my work

Technical PM by trade, User interface and experience Designer by necessity | Shipping user-centric products from problem/concept to code
Craft AI and SaaS products (Mobile, Desktop, and Web) from the pulse of user needs to the forefront of technology.
Research, interaction and visual design, then React and TypeScript to ship it.

Led impactful initiatives at

Designed components and products directly rooted in user discovery, bridging raw customer insights with intuitive UI/UX and core functional requirements.

Works.

fetaUI. An animated design system
that agents can read.

#AIandAgentics
#DesignSystem

Add the fetaUI Toast with every file it imports.

fetaUI Design System

Open source and ProYear: 2026

I designed, built and shipped an open source animated icon and UI library on my own: 5,987 icons in 10 styles, 347 components with motion, and an MCP server so coding agents use the real thing.

Role: Founder, Designer and Developer

Live at fetaui.dev, with the Free tier on npm under MIT and a one time Pro plan.

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Ten styles, one drawing.
I wrote deterministic transforms that turn each icon into 10 styles, 59,870 SVGs with the same names.
Motion with meaning.
I designed every motion in Figma first, then built it on shared springs that respect reduced motion.
Native to agents.
I shipped an MCP server, llms.txt and Markdown docs, so agents read real props and source.
A team of agents.
I set up 7 Claude Code agents with narrow jobs and a security and performance review on every commit.

Billdr AI. Redesigning how crews run their day on site.

#AIandAgentics
#MobileApp

Log shifts for unit 4 and project st. demis.

Construction Management Platform

B2B SaaSYear: 2026

I led the design of Billdr’s first mobile app for general contractors and their crews, from field research to a cross platform design system and a validated MVP.

Role: Lead Product Designer

Research, ideation, design system and prototyping, with a team of 2 product designers.

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Research on site.
I interviewed GCs, workers and subs and found the real friction was uncertainty, not complexity.
Glanceable flows.
I rebuilt the hierarchy so priority tasks and clock in sit one tap away, made for one handed use.
Voice to task.
I designed a voice agentic flow so workers dictate tasks on the go instead of filling out forms.
Design system from zero.
I set up a token system on shadcn/ui and React Native Reusables that scales from mobile to web.

Designing Chloe, an agentic AI operator that does the retention work
so studio owners don’t have to.

#AIandAgentics
#SaaS
#DesignSystem

Which members haven’t booked in 3 weeks?

Agentic Retention Platform

B2B SaaSYear: 2026

I designed the surfaces where studio owners meet Chloe: connecting their CRM, reading the business at a glance, and talking to an AI that acts on what it sees, on web and on the floor.

Role: Lead Product Designer

I worked from concept to high fidelity with the founder, and engineering, and wrote the interface copy myself.

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Onboarding.
Seven steps from a cold landing to a live CRM, designed in parallel for desk and mobile, with every error state covered.
Business Pulse.
A dashboard you can read over a coffee. It opens on today’s focus first, then members at risk, visits and trends.
Ask Chloe.
I turned the blank prompt into prompt starters drawn from an owner’s real week, and long analysis comes back as a document.
Words and system.
I wrote the UX copy alongside the layouts and mapped tokens first, so Chloe’s voice and look hold together.

Designing the trust layer for enterprise AI,
so people could check, correct and teach the model.

#AIandAgentics
#SaaS
#DesignSystem

Review 12 low confidence fields...

Otera AI Document Automation

Ent. SaaSYear: 2023–25

I led product design for a Series A platform that automates back office documents with in house models and LLMs. I owned the design discipline, the design system and features like HITL, AI Coworker and pre processing.

Role: Founding Product Designer.

HITL drove a 40% increase in MRR. Trust drove adoption, and adoption drove expansion.

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Research that reframed it.
In 12 interviews we learned that users didn’t distrust the model. They distrusted having no say in it.
Human in the loop.
I designed a split screen review with confidence scoring, so users could triage errors instead of redoing everything.
AI Coworker
I designed a copilot that lets users customize and automate document flows in plain language. It reached 84% engagement.
Pre processing.
I let users shape labels and outputs before inference, which brought 92% engagement and a 10% drop in churn.

NexScale website. From taste debate to triage.

#Website

21 findings, sorted by severity...

NexScale Website Rebuild

Framer websiteYear: 2026

I audited the live site, wrote the case for change, repositioned the product and shipped a redesigned site on Framer. I owned it end to end in one week.

Role: Web Designer and Developer

The site described a mission but never showed the product. The fix was more about content than craft.

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Audit first.
I logged 21 findings by section and rated them critical, major or minor, so the team could triage instead of debating taste.
An offer, not a mission.
I rewrote the hero around what operators worry about and merged three competing product names into one.
Light, because the reader is.
I moved the site from dark developer chrome to a warm, light theme that owners read on a phone between classes.
Proof and one path.
I put outcome numbers and named quotes above the fold, and every section now leads to one CTA.

QPage. Making the talent pool something recruiters could actually reach.

#AIandAgentics
#SaaS
#DesignSystem

Senior React devs in Berlin who applied before...

AI ATS and CRM (HRTech)

B2B SaaSYear: 2021–23

As cofounder and CPO, I led product and design for an AI ATS and CRM built to make tech hiring faster, fairer and data driven. My work ran from the design system to the features that moved revenue.

Role: Cofounder, CPO

AI Search drove a 13% increase in MRR, and nurturing lifted engagement with passive candidates to 80%.

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Research with recruiters.
In 15 interviews, 80% said candidates went cold after first contact. The pool was full but unreachable.
Nurturing sequences.
I designed reusable cadences with clear exit rules and a review step, so recruiters trusted automation sent in their name.
AI Search.
I designed natural language search with inline match reasoning. Trust rose from 2.9 to 4.4 without changing the ranking.
Design system.
I built the tokens and DSM that kept the web and mobile products consistent as we grew.

Weldica. Turning compliance paperwork into a guided conversation.

#AIandAgentics
#SaaS
#DesignSystem

Qualify a new procedure for CSA W47.1...

Welding Compliance AI

B2B SaaSYear: 2026

I designed a web app that automates welding procedure qualification. A conversational assistant guides supervisors from first inquiry to final approval, against CSA W47.1 and AWS D1.1.

Role: Product Designer

Welding supervisors with low tech comfort, who were losing time and money to paperwork and outside consultants.

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Guided by conversation.
I replaced dense compliance forms with a chat flow that asks one clear question at a time.
Compliance built in.
I designed automated checks that flag gaps against industry standards before anything is submitted.
One place for records.
I gave procedures, welder certifications and test documents a single, organized home.
Status you can trust.
I designed clear tracking for every procedure through testing and certification, so nothing gets lost.

AI Experiments

Interactive 3D Turntable Component
Engineered an interactive, highly responsive 3D Turntable component using Next.js and TypeScript, elevating product visualizer interactions across devices.
Give it a try (opens Interactive 3D Turntable Component in a new tab)
Component Library
An animated glowy chatbox input that rides the border.
Give it a try (opens Component Library in a new tab)
Hiring Assessment
Designed and developed a time-based hiring assessment, inspired by google hiring assessment.
Give it a try (opens Hiring Assessment in a new tab)

Ask me anything...

About me

I also code, speak in English and French, play soccer and volleyball.

I'm Pouya aka poulo (pronounced p-ou-l-o), a product manager with background in business and software engineering who fell in love with design. I've learned to design, build and test ideas quickly.

Outside of work, I tinker with AI tools like Claude mostly with Antigravity/Cursor to create small productivity experiments. Away from the screen, you'll find me cooking, playing football, or watching a game.

Journey

Lead Product Designer and Product StrategistFreelancerVancouver - Montreal2025-Now
Founding Product DesignerDeepopinionInnsbruck, Austria2023-25
Cofounder, CPOQPageLondon, UK2021-23
UX Product ManagerZalandoBerlin, Germany2019-21
Masters in MarketingAalto school of businessHelsinki, Finland2015-17
Managing DirectorRocket InternetDubai, UAE2017-19
Cofounder, ProductReyhoonTehran, Iran2016-17
Senior Product ManagerLG ElectronicsDubai, UAE2009-2016